About Us
Empowering Others, Through Safety.
We are a Perth-based business operating out of Western Australia, driven by the simple belief that everyone has a right to personal safety.
Our journey began out of growing frustration over the rising number of unprovoked attacks and advances on women, and even children, within our communities. Seeing the devastating and often unseen impacts that these acts have- not just on the victim- but on the wider community itself is what became our driving force.
The fitness enthusiast, who dares not go running at night or wear earphones in fear of ambush.
The grandmother, who no longer feels safe enough to take her dog on an evening stroll.
The young professional, clutching their keys between their fingers while walking home from the train station.
The young mother, whose stomach twists at the thought of her children walking themselves to school.
These attacks have an impact on communal sense of safety and confidence. It is this very frustration that we turned into action.
We created a line of discreet personal alarms uniquely designed to be worn comfortably on the wrist. This design ensures that your Protector is ready and within reach at all times to keep you safe at the push of a button, when you need it.
More Than Just An Alarm
Alongside our personal alarms, we offer stylish accessories such alternative wristbands, GPS tag holders (compatible with Apple iTag), and waterproof travel cases - because safety should be personalised for you and your journey.
Why We Exist
We're not just selling alarms - we're restoring confidence. We're here to empower you to feel strong, protected and free. We're here to start the conversation on positive change towards a better future for you, and for our community.
If you want to see change, or join in on the conversation, please join our network on Facebook, Instagram, or TikTok.